Welcome to
The Content Marketing Blog
Learn and discover new ways to grow your business, optimize your content, and reach your target audience all on the Synergy Content Marketing Blog.
Is Blogging Worth It? Proof Through Blogging Statistics
Whether you’re an established small business or are getting ready to launch your brand, you’ve probably heard that you need a business blog on your website. A business blog is a constantly updated web page that provides engaging, entertaining, solution-minded content...
How to Build an Online Presence to Reach Your Target Audience
Do you feel like your business is stuck? Are you frustrated with the lack of online presence or marketing tools to help increase your leads and sales? If so, it's time to take a step back and think about how to build an online presence that will reach your target...
How to Write a Blog Post for Your Business
Your business consists of many parts. Some parts are more significant than others, and some require more time or money. As a business owner, it’s your responsibility to consider all the options you have when marketing your business and ultimately choose the best ones....
How to Increase Website Traffic for Free: 5 Strategies
If you want to increase your leads and sales, you first need to know how to increase website traffic. And what better way to do that than finding free strategies that drive site traffic without breaking the bank? Read on to learn the top ways to increase website...
How to Succeed on Instagram: 5 Instagram Marketing Tips
With over a billion monthly users, Instagram has become one of the most popular social media platforms. And for businesses, Instagram marketing is essential to grow and reach a new audience. Whether you’re starting a brand new Instagram page for your business or you...
Repurposing Content: The Ultimate Time Saver for Small Businesses
As a small business owner, I know the struggle of not having enough time, especially when marketing my business. Of course, I know the importance of it because it’s what I do for my clients. But after I’ve spent my days writing blog posts for various businesses,...
What is Cross Promotion and How to Use It
If you’re anything like me, you’re looking for ways to save time and money as a business owner without compromising your marketing efforts. That’s where cross promotion comes into play. Cross promoting content helps you save time while simultaneously driving traffic...
How to Get Paid as a Freelancer: 4 Best Payment Options
As a freelancer, you likely want to get paid as quickly and efficiently as possible. Luckily, there are several payment options available to you. In my experience as a freelancer turned small business owner, I’ve tried multiple payment options. As I’m sure you can...
121 Blog Topic Ideas for Your Small Business
If coming up with topic ideas for your blog posts is keeping you from writing consistent content, then you’ve come to the right place. Find inspiration from 121 blog topic ideas you can craft into interesting, relevant, and engaging posts for your target audience. ...
3 Ways to Grow Your Business Outside of Social Media
Does this sound like you? You spend hours developing a social media strategy, creating content pillars, and designing engaging content for posts. You decide to hop on the Instagram Reels train and spend your Saturdays dancing, pointing, and lip-syncing around your...
Email Welcome Series Best Practices and Tips for Success
It’s an exciting moment when you get notified that a new subscriber has been added to your email list. It means your audience is growing, and someone is interested in what you offer. However, to keep that person engaged and possibly convert them to a customer or...
Small Business Project Management: My ClickUp Review and ClickUp Promo Code
To all the one-person small businesses out there… this one's for you. While ClickUp may be a great resource for large companies with hundreds of employees, my ClickUp review focuses on how I use ClickUp to manage my client projects as a small business owner. While...
Why I Made the Switch to Flodesk vs Mailchimp: My Flodesk Review & Flodesk Discount Code
If you’re a small business owner, you know that keeping your marketing efforts up to date is critical for success. So what's the best way to do that? By using an email marketing service! But which one should you choose? In my Flodesk review, I’ll be comparing Flodesk...
The Best Blogging Ebook to Learn Blogging for Business
An interactive relationship with your target audience. Growing your business and staying relevant with a voice of authority in your industry. These are just two examples of the ways blogging can help your business thrive. If you’re ready to dive into what it takes to...
How to Get Clients to Pay on Time: HoneyBook Payments
As a small service-based business owner, one of the most frustrating things I encounter is getting clients to pay their invoices in a timely manner. While most of my clients are awesome and pay within three days (my personal policy), others take weeks. Yes, weeks. And...
Landing Page Copy Best Practices for Ecommerce Product Pages
A successful collection or product landing page needs more than your product images and a few features listed below. You need to strategically and purposefully use words and photos to make your landing pages rank on Google and reach your target audience. Successful...
4 Blog Editing Tips to Self Edit Your Writing
Your blog post should be engaging, easy to scan, and fun to read (on top of providing valuable information and being optimized for SEO). However, even if it is all those things, a simple misspelled word or confusing sentence can deter your audience from engaging...
Organic Marketing Ideas to Grow Your Small Business
If you’re a small business owner wanting to target your ideal audience and increase sales, consider implementing an organic marketing strategy. Organic marketing is one of the top strategies for growing your business over time. Read on for organic marketing ideas to...
The Ultimate Blog Post Checklist for Small Businesses [FREE Checklist]
Writing a compelling blog post takes a bit more than just putting some words down and hitting publish. In fact, for a blog post to work to convert your target audience into active customers or clients, you must include key elements in your content. Use this ultimate...
Get to the First Page of Google: Blogging Case Study
Epic Thyme is a Tahoe-based wedding planning and design company founded by an amazing lead planner, Christi Nasser. Christi and her team specialize in creating one-of-a-kind weddings in and around the Tahoe area for local and destination couples. Because of this, Epic...