Welcome to
The Content Marketing Blog
Learn and discover new ways to grow your business, optimize your content, and reach your target audience all on the Synergy Content Marketing Blog.
Content Marketing for Startups: Everything You Need to Know
Are you a new business owner in the process of launching and growing your business? Being a startup company is no easy task. As I’m sure you know, it takes a lot of time, energy, and effort to attract your target audience. Plus, it requires a lot of money, especially...
6 Steps to Creating an Awesome Content Marketing Plan
Every company–big or small or medium-sized–needs a content marketing plan. Without a solid plan in place, content marketing can easily get pushed to the backburner. However, 84% of companies have a content strategy because they work. Content works. Content is one of...
Work from Home Tips to Boost Productivity and Motivation
I love working from home. The ability to do so was one of the main reasons I started my own business. However, I’d be lying if I said having the couch in the next room isn’t tempting. I’d be lying even more if I said I don’t get tempted to stay in my pajamas all day...
Content Marketing Budget: Where to Put Your Money?
When it comes to how you market your business, there are a lot of options. Social media, email marketing, website marketing, paid-advertising, you name it. And my guess is if you hop on social media right now, you will see a lot of service-based businesses promoting...
Email Marketing: Is it Dead or Alive?
“Email marketing is dead!” Have you heard this? With the rise of social media, many business owners believe that email is no longer the best and most effective way to reach their target audience. While social media is great for increasing brand awareness and building...
Blogging Case Study: Wedding Planning Company
HauteFêtes is a bespoke full-service wedding planning and design studio headquartered in Southern California. The lead planner, Dani Blasena, specializes in creating elegant multi-day wedding experiences and destination weddings. With clients across the US and around...
What Does Effective Content Marketing Do?
Content marketing is much more than simply putting words on a page. When it comes to effective content marketing, there are strategic elements that make your content stand out among the rest. Discover the benefits of content marketing and what it can do for your...
What is Content Marketing? Strategies That Get Results
Content marketing is a very strategic approach to sharing relevant, informative, and consistent content online to attract and retain a specifically defined audience. By definition, it is a type of marketing that encompasses the creation and sharing of online material,...
Business Blogging | Your Company Blog and The Buyer’s Journey
Meet Phoebe. She is planning her New Year’s resolutions (NYR) for the upcoming year. Knowing that 92% of people don’t complete any of the goals they make for the new year, Phoebe is determined to not be just another number. So, she makes a plan. And who knows, you may...
Wedding Planners: Engagement Season is Here, Are You Ready?
Wedding planners: engagement season is heading right toward you. Are you ready? From Thanksgiving to Valentine’s Day couples around the world are saying “Yes!” to that age-old question, will you marry me? Here are four ways to ensure you are ready for the rush of...
Holiday Content Marketing Tips You Need to Know in 2020
You’ve heard it before, and we’ll say it again: 2020 is a year unlike any other. That means this holiday season is going to be a unique one, too. Having a strong holiday content marketing strategy in place will help you stand out from the crowd and increase your...
Don’t Fall Victim to a Boring Blog: The When
We see it all too often. A company’s most recent blog post is from 2016. They have five really great blogs but their content is not regularly updated. Or worse yet, they have a “blog” page on their website, but there are no posts. As the saying goes, “Fail to...
Don’t Fall Victim to a Boring Blog: The How
Most business owners give up on writing their company blog after a few months. They lose interest in writing or their blog isn’t yielding the results they want and quit. Have you been there? At Synergy Content Marketing, we understand the struggle. But the truth is,...
Don’t Fall Victim to a Boring Blog: The Why
A well-written business blog is a necessity, and you may not know that...yet. At Synergy Content Marketing, we believe a blog should be the center of your online content marketing strategy. It increases website traffic and results in leads and sales by adding value to...
Why You Need to Hire a Copywriter Now More Than Ever
Over the past few months, you have probably found yourself having a lot of different types of conversations on various topics such as face masks, protests, and how to navigate a new business landscape in the wake of ever-evolving information, regulations, and health...
How Hiring a Copywriter Will Boost Your Brand and Increase Your Sales
There are many different aspects to running a business, and with all the pressing responsibilities it can be easy to push aside the things you don’t know much about or think aren’t worth your time and money. For some, one of these things is copywriting—mostly, your website’s blog.