Whether you’re an established small business or are getting ready to launch your brand, you’ve probably heard that you need a business blog on your website. A business blog is a constantly updated web page that provides engaging, entertaining, solution-minded content for your target audience. It is much more than words on a page. Each blog should be easy to read, relevant to your audience, and optimized for SEO. But is blogging worth it? Educating, engaging, and entertaining your readers in a conversational tone creates a blog that is worth its weight in gold. A skillfully handcrafted blog post not only provides valuable information but evokes emotion and leads to further engagement and sales. While all this is true, the question remains, “Is blogging worth it?” You’re about to find out through blogging statistics.
Should I Blog for My Business? Is Blogging Worth It?
Many people blog for a variety of reasons. Some blog to document their travels, while others blog about fashion or parenting tips. For those who use blogging for business, their goals are a bit different. Blogging for business requires precision and strategy to increase brand awareness, engagement, and sales.
Without a blog, a business hopes that its target audience will somehow stumble upon its products or services. Similar to a massage therapist who rents out a tiny suite in a not-so-popular strip mall, they are leaving too much to chance. If you don’t publish SEO-optimized blog posts consistently, so are you.
The worldwide web is monstrous, with over 4.66 billion active users worldwide, meaning 59.5% of the global population uses the internet. What do all those people do online? Many turn to Google to research information, products, and services. There are 3.5 billion searches on Google per day. That means someone is likely searching for products or services related to your business. So, in light of this information, is blogging worth it? We certainly think so, but don’t just take our word for it. Find proof through blogging statistics.
Benefits of Business Blogging Through Blogging Statistics
- Blogging is the 3rd most common content marketing strategy for businesses due to its scalability and affordability.
- 90% of businesses use content marketing tactics, such as blogging.
- 67% of respondents rely on content more now than in previous years.
- 59% of marketers find blogging valuable.
- 84% of companies have a content strategy that includes content creation like blogging.
- 80% of internet users interact with both social media sites and blog posts.
- 70% of consumers are more interested in learning about a company through articles than advertisements.
- Marketers that prioritize blogging see 13x the ROI of businesses that don’t.
- Blogs can result in a 434% increase in indexed pages and a 97% increase in indexed links.
- Companies that post blogs generate an average of 67% more leads monthly than companies that don’t blog for business.
- 48% of consumers view at least 3-5 pieces of content before engaging with a salesperson.
- Businesses that post blogs receive 55% more website visitors than businesses that don’t.
- The #1 organic search result is 10x more likely to be clicked than the #10 spot.
- Up to 92% of clicks are on the first page of Google compared to 6% on the second page.
- 90% of respondents in one survey said they were likely to click on the first set of Google search results.
Now you know all of these blogging statistics, but what do they mean for your business? And how do you write blog content that achieves these results? To make blogging worth it and experience the benefits of blogging, you should focus on two main things: prioritizing consistent content and optimizing every blog post.
1. Prioritizing Consistent Content Creation on Your Blog
If you prioritize blogging, you’ll receive 13x more ROI–leads and sales–than your competitors who don’t use blogging for business. But consistency is key. Writing and publishing one blog post every few months won’t generate these results. You need to post at least two to four blog posts per month to increase your ROI substantially.
Additionally, for 80% of your target audience to interact with your blogs, your content must be relevant, interesting, and helpful to them. It’s essential to choose blog topics that speak to your audience’s pain points and offer solutions through your products and services. Because 70% of consumers want to read articles to learn about your brand, it’s time to give your audience what they want by consistently publishing blog posts on your website.
2. Optimizing Every Blog Post for SEO
Even if you’re writing hundreds of blog posts, you won’t see the benefits of blogging unless you optimize each post for SEO (search engine optimization). If you want to be one of the 55% of businesses that increases website traffic via blogs, you need to ensure your blog posts include SEO strategies. SEO is what helps your blog posts rank at the top of Google and solidify the #1 organic search result that is 10x more likely to be clicked than the #10 spot. Because 92% of clicks are on the first page of Google, blogging is only worth it if done in a way that gets you to the first page.
How to Optimize a Blog Post for SEO:
- Include an SEO keyword phrase in your blog post title
- Include a unique SEO keyword phrase at least once every 100 words
- Include internal and external links throughout the blog post
- Format your content with appropriate H2 and H3 headers
- Use SEO keyword phrases in each photo alt tag
- Optimize your meta description, URL, and title tag to include SEO keywords
When you do this, you’ll experience increased website traffic, leads, and sales, making the answer to your question, “Is blogging worth it?” a definite “Yes!”
Learn How to Write a Blog Post that Works
If you want to start blogging for business but aren’t sure where to start, we can help! Our blogging ebook, “How to Write a Blog Post that Works to Convert,” tells you exactly what to do to target your audience, drive site traffic, and generate leads and sales through blogging. Shop our content marketing resources today!
