Your business consists of many parts. Some parts are more significant than others, and some require more time or money. As a business owner, it’s your responsibility to consider all the options you have when marketing your business and ultimately choose the best ones. Defining what best means is often different for each company. Return on investment is usually a top contender for the definition of best. Whether you define best as more sales, a larger following, or increased engagement, you need an audience. How you reach, attract, and build that audience is up to you. At Synergy Content Marketing, we know that learning how to write a blog post is one of the best ways to engage your audience and increase sales.
To teach you how to write a blog post for your business, I’m calling upon the five “Ws” to assist with the explanation. Although not traditionally the first W, I would like to start with the “Why” because it is the foundation of how to write a blog post.
How to Write a Blog Post: The Why
Your blog posts should be the center of your organic marketing strategy, but why? When learning how to write a blog post, clearly understanding your “why” can serve as a motivating factor and a reminder of why you’re writing the blog in the first place. Naturally, there will be ups and downs when building, engaging, and retaining your audience. The “why” behind learning how to write a blog post for your business is the reason you invest your time, the purpose behind the blog, and the driving force behind all you will write.
You are learning how to write a blog post to attract your audience. With the entire world wide web at your fingertips, your potential customers and clients are a click away. Publishing blog posts becomes a way to reach, engage, and convert your audience into loyal customers. Using your business blog to educate, engage, and entertain readers is a very tasteful sales pitch because it’s not “salesy” at all. To learn more about the “why” behind writing a business blog, check out Don’t Fall Victim to a Boring Blog: The Why, which goes into detail about…
- Establishing Rapport with Your Customers and Clients
- Learning More and Sharing Your Knowledge
- Creating Business Opportunities
- Telling Your Story
- Highlighting Your “Wow” Factor
- Driving Traffic to Your Website
How to Write a Blog Post: The Who
Who are you learning how to write a blog post for? Your target audience is the primary and most important “who” there is. When crafting a business blog post, clearly defining and understanding who it’s for is crucial to its success. Here are a few key questions to consider when determining the “who” of your business blog:
- What questions is your target audience searching online?
- What are their pain points, and how does your product/service provide solutions?
- What are your target audience’s likes, dislikes, and interests?
Other details to consider when defining your target audience include:
- Age
- Gender
- Location
- Occupation
- Marital status
- Income level
- Education level
You will understand how to write content that reaches and engages your target audience once you know exactly who that audience is.
How to Write a Blog Post: The What
What constitutes a business blog post? It’s more than just throwing words on a page and hoping for the best. It’s a strategic approach to writing with a purpose, for a purpose. Each business blog post you write should include the following:
- Approximately 800-1,200 words
- A captivating, relevant, and searchable blog title
- An SEO keyword phrase for each post
- A clear and engaging intro paragraph
- Interesting and helpful content
- Relevant imagery and optimized photo details for SEO
- Internal and external links for web traffic and SEO
- A call to action (CTA)
The best thing about blogging for business is that you don’t have to be a professional writer to write great content. Because blogging is a strategic approach to getting information into the hands of your audience, you can learn the strategies and systems you need to write content that converts. You can learn everything you need to know about how to write a blog post that works to convert in our blogging ebook.
How to Write a Blog Post: The When
One of the benefits of blogging is that it can help your business rank on Google. The more SEO-optimized posts you publish, the more likely it is that your business blog will rank on the first page of Google. And the more determined you are to see organic results, the more you should post. Saying “consistency is key” is an understatement. Not only is it a metric that Google takes into account when ranking sites, but consistency helps you become a reputable source for your target audience. They come to know you, like you, trust you, and purchase from you. When it comes to the frequency of your business blog posts, a good starting place is to publish 2-4 blog posts per month.
How to Write a Blog Post: The Where
First things first, you need to publish your blog posts on your business website. While posting a single blog post and having thousands of people read and share it is possible, it’s not likely (at least not a first). When you start blogging for business, you need to cross promote your content.
Utilize your social media following. Make it easy for your audience to access your blog posts by sharing that you have new content on your website. Doing so will increase website traffic and engagement on your blog.
Utilize your email list. Email potential, existing, and past customers or clients. Studies show that email is 40% more likely to attract an audience than social media. Don’t be shy when it comes to sharing your excellent, useful, and engaging blog post content with your email list.
How to Write a Blog Post: The How
Learning how to write a blog post for your business isn’t exactly easy. However, when done successfully, it will drastically impact your business in a positive way. Go ahead… share your knowledge with your target audience and enjoy the success that follows. If you want to dive into the details of exactly how to write a blog post for your business that increases engagement, site traffic, and sales, we can help. Learn everything you need to know about writing blog posts that rank on Google and organically target your audience in our blogging ebook. Get it TODAY!
