If you’re a small business owner wanting to target your ideal audience and increase sales, consider implementing an organic marketing strategy. Organic marketing is one of the top strategies for growing your business over time. Read on for organic marketing ideas to try today!
What is Organic Marketing?
First, let’s clearly define organic marketing so you know the difference between organic marketing strategies and other digital marketing strategies. Most commonly compared to organic marketing is paid marketing, which is essentially paid advertisements or boosted content on Google, Facebook, Instagram, or similar platforms.
Organic marketing is the process of driving website traffic naturally over time, rather than quickly, yet artificially, with paid advertisements. Organic marketing uses content, such as blog posts, guest posts, user-generated content, social media posts, email campaigns, and SEO keywords to reach and engage your target audience. This type of content costs little to no money but is essential in building trust with your audience to turn them into customers or clients.
Why is Organic Marketing Important?
There are many benefits of organic marketing, starting with the fact that it costs little to no money. That is if you create and distribute content on your own. If you decide to hire a content marketer to help you develop and use organic marketing strategies, the costs increase. However, content marketing costs 62% less than traditional marketing and generates 3x as many leads, so you still won’t pay as much as paid advertising costs, and you’ll see better results.
Another benefit of organic marketing is that it grows your brand naturally and authentically. When you produce and publish high-quality content tailored to your target audience, you reach and engage people you actually want to work with (and who want to work with you). Whereas a paid advertisement can reach many people, it doesn’t mean those people are interested in what you offer. Plus, paid advertising is a short-term solution that requires continual reinvestment to be successful. On the other hand, if you write an in-depth, SEO-optimized blog post that speaks to your ideal audience’s pain points and provides valuable insights and solutions, you can be confident the people on your website want to be there because they want what you have to offer.
Organic Marketing Ideas for Small Businesses
Organic marketing is extremely valuable if you’re a new or small business, primarily because you can create and execute a solid organic marketing strategy on a budget. Here are three solid organic marketing strategies to implement today!
1. Write Evergreen Content for Your Website
One of the reasons organic marketing costs less than paid advertising is because once you publish content on your website or social platform, it lives there forever (or until you take it down). That means you don’t have to continually spend time or money promoting the content to increase its reach. In fact, the longer a blog post lives on your website, the more traffic and engagement it’ll bring. The only time you’d need to revisit a blog post and spend more time or money on it is if the information has changed and needs to be updated. But if you write evergreen content–or content that remains relevant for a long time–you don’t have to worry about going back to published pieces.
The best way to start growing your small business through organic marketing is to write blog posts and regularly publish them on your website. When a blog is optimized for SEO, speaks directly to your audience, and is well-written with lots of valuable tips and information, it will drastically increase website traffic, engagement, and sales.
Not sure how to write a blog post for your business? Get my new blogging e-book HERE! It teaches you everything you need to know about writing content that works to convert your target audience into customers and clients.
2. Produce High-Quality Video Content
Engaging, educational, and evergreen video content, whether for your website, emails, or social media pages, can help grow your small business. Some video ideas include tutorials or how-to videos, testimonials from past customers or clients, and behind-the-scenes videos to show the people and personalities behind your small business. If you’re unsure where to start, create a video for your website “About” page. Then, repurpose this video on your social pages to increase views and drive more website traffic.
3. Optimize Everything for SEO
The definition of SEO is search engine optimization. Essentially, SEO is what makes your website and landing pages visible in Google search results. When your content is optimized for SEO–meaning there are relevant keywords and phrases strategically placed throughout your content–Google learns about your small business and puts your content in front of people actively searching for someone like you.
Ensuring your website and landing pages (like your blog posts) are optimized for SEO is vital. It is what makes organic marketing work.
There are 3.5 billion searches on Google per day. Chances are, someone is searching for products or services related to your small business. SEO is what makes your business appear above your competitors in the search results. 90% of respondents in one survey said they were likely to click on the first set of results that appear. That means, unless your website or blog post shows up on the first page, not many people will see it. Organic rankings matter. And the number one way to get your website, landing pages, and blog posts to the top of Google is to optimize your content for SEO.
Grow Your Small Business with Organic Marketing Ideas
If you want to reach, engage, and convert your target audience to increase sales for your small business, it’s time to implement organic marketing ideas. Keep in mind that organic marketing, like all content marketing strategies, is a long-term strategy that takes time, consistency, and patience. But the results are SO worth it.
At Synergy Content Marketing, we offer content marketing strategy sessions to help you grow your small business with organic content. Receive a personalized strategy that fits your business goals, budget, and availability, and free content to get you started. If that sounds helpful to you, email us today to learn more!
