There are many different aspects to running a business, and with all the pressing responsibilities it can be easy to push aside the things you don’t know much about or think aren’t worth your time and money. For some, one of these things is copywriting—mostly, your website’s blog.
While it may not be at the top of your list, copywriting is actually one of the best things you can do for your business; it adds insurmountable value to your online presence. More than just providing content that is full of “fluff,” copywriters are strategic in their planning, research, and writing, using tools and proven tactics to boost your brand and increase your sales. The right copywriter will have a tangible, positive impact in these areas:
Web Traffic and Engagement
Have you ever read a blog post or web article that sounded “breezy”—almost like you’re talking to a friend? Professional copywriters are skilled in writing with a conversational tone, which makes them a unique and valuable asset. When reading this type of copy, you may think it’s easy to write because it’s easy to read. However, it takes a certain amount of finesse to write a blog post that is both inspiring and informative, entertaining and educational, captivating and concise. Copywriters are able to do all that, while using SEO keywords, adhering to proper length and format, and staying on-brand. These tactics will increase your Google search rating and drive potential clients to your website through your blog.
Even more, a copywriter can look at your brand, goals, services, and products and figure out the best way to reach your target audience through blog posts, writing content associated with your niche—whether that’s health and wellness, marketing, finance, auto insurance, etc. Having a copywriter who produces SEO-smart copy for your blog will increase traffic to your website, and the engaging, entertaining, solution-minded copy will provide opportunities for further engagement with your brand.
Brand Growth
Copywriters are able to tell your story in a way that gets other people just as excited for it as you are! They take the heart of your business and voice of your brand and infuse every blog post with personality that matches who you are, what you do, and how you can help potential clients. They are able to cultivate a relationship with readers through relational copy and build trust with potential buyers. Professional copywriters have the skill to match tone, voice, and brand—so when it comes time for a reader to turn into a buyer, they will feel confident they know who they are purchasing from.
“It’s a copywriter’s responsibility to make sure your potential clients know you, like you, and trust you, which will lead them to buy from you.”
More Clients, Buyers, and Sales
Since copywriters are also SEO experts, they know how to write copy that drives potential clients to your website, engages them once they are there, and builds a relationship that will lead to sales. People like to buy products and receive services from companies they know and trust. It’s a copywriter’s responsibility to make sure your potential clients know you, like you, and trust you, which will lead to buy from you. One of the easiest ways to do this is through blog posts. It is the perfect platform to highlight who you are, share what you know, and solve a reader’s problem, often using solutions you provide through your business. (Yes, copywriters can do all that in every post, every time.)
Versatility and Flexibility
The versatility and flexibility of copywriters make them an attractive asset to any business. While blog writing is one of the best ways to utilize a copywriter, they can often offer your brand more types of services, like web copy, social media marketing, email copy, newsletter content and more!
They can provide all of these services remotely as well, which is cost saving for you as a business owner. Plus, since most copywriters work remotely, you have your choice of the best in the nation (or even the world), since they don’t have to be located in your city to add value to your business.
You’ve put time, money, and effort into building your business, so don’t stop now. With the help of a professional copywriter, you can boost your brand and increase your sales even more. The time is now for you to add value to your online presence.
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