If you want to increase your leads and sales, you first need to know how to increase website traffic. And what better way to do that than finding free strategies that drive site traffic without breaking the bank? Read on to learn the top ways to increase website traffic for free to benefit your small business now and for years to come.
The Benefits of Learning How to Increase Website Traffic
Your website is the central hub of your business. It’s where your ideal customers and clients can learn about your brand, engage with your content, view and purchase your products, and invest in your services. It’s where the money is made. However, not everyone who visits your website makes a purchase.
Say, for example, 100 people visit your website a month. Out of those 100 people, three make a purchase. One of the best ways to increase leads and sales is to increase your website traffic because if 200 people visit your site monthly, that’s six sales. 300 people result in nine sales, and so on. Therefore, learning how to increase website traffic for free not only saves you money but makes you money.
Here’s How to Increase Website Traffic for FREE
There are paid strategies to increase traffic to your website, like PPC (pay-per-click) ads or social media advertising. However, free strategies are just as effective and don’t cost. While they’ll save you money, they do take time. But if you spend time implementing them now, you can reap the benefits sooner rather than later.
Strategy #1: Optimize Your Website for SEO
Every single page of your website needs SEO–search engine optimization. Here’s where to start:
- Optimize written content by infusing your copy with SEO keyword phrases your audience is searching for online
- Optimize every photo by adjusting the size and inserting SEO keyword phrases in the file name and alt tag
- Optimize your meta description, title tag, and URL for each page to include SEO keyword phrases
Strategy #2: Cross-Promote Your Content
Cross-promotion is not only a significant time saver for small businesses, but it is also how to increase website traffic for free. Cross-promotion refers to promoting the same or similar piece of content across various platforms. For example, suppose you write a blog post. In that case, you can cross-promote it by linking it to a Facebook or LinkedIn post, creating a simplified graphic about the topic for Instagram, recording a video promoting the blog, and sending it to your followers via an email newsletter.
Strategy #3: Utilize Social Media to Drive Website Traffic
When used strategically, your social media pages can be one of the main ways to increase website traffic for free. For example, on Instagram, you can add a webpage link to your Stories. That makes it easy to direct viewers to specific pages on your website. You can also include a link in your Instagram bio to your website.
On Facebook, LinkedIn, Twitter, and YouTube, you can insert a link to your website directly into your post, making it easy for followers to click to read more about what you’re promoting or sharing. Use your social media platforms as a place to “tease” all the fantastic products, services, and content on your website and encourage people to visit your site to learn more and make a purchase.
Strategy #4: Write New Blog Posts Consistently
Consistently writing and publishing SEO-optimized blog posts is one of the most effective ways to increase website traffic for free. The key is to ensure each blog post uses highly searched and relevant keywords throughout the content. It’s also important to make sure you choose blog topics worth reading that interest your target audience and match what they’re searching for online. While you can cross-promote your blog posts to drive traffic, when written strategically, your blog posts will also do the work themselves by ranking on Google and driving organic traffic to your website with no extra work on your part. Learn how to write a blog post that works to convert your target audience into paying customers and clients here.
Strategy #5: Get Clear and Consistent with Your CTAs
Whether optimizing your website copy, cross-promoting on social media, or writing strategic blog posts, you need to include a CTA–call to action–on everything. A CTA is a driving force for how to increase website traffic for free. It tells your audience what action to take to engage with your brand. A CTA for a product could say, “Purchase Now” or “Add to Your Cart.” A CTA on a social media post could say, “Comment with Any Questions” or “Visit Our Website to Learn More.” A CTA on a blog post could say, “Contact Us with Any Questions” or “Read More Blogs Like This.” Regardless of where you place it, always use a CTA to tell your audience what to do next to increase traffic and time spent on your website.
Increase Website Traffic with Content Marketing Strategies
Content marketing is one of the most effective ways to increase traffic to your website. You can learn more about effective content marketing strategies HERE. Then, contact us today to discover how we can help you grow your business, increase leads and sales, and reach your goals by implementing these strategies today!
