Wedding planners: engagement season is heading right toward you. Are you ready?
From Thanksgiving to Valentine’s Day couples around the world are saying “Yes!” to that age-old question, will you marry me?
Here are four ways to ensure you are ready for the rush of newly engaged couples who will start planning their wedding during engagement season.
Make Sure Your Website is Up-To-Date
Whether they find you from The Knot, Wedding Wire, social media, or a good-ole Google search, couples are going to be heading to your website to learn more about your wedding planning services. It is likely your website will be their first impression of you as a wedding planner. And this first impression is a defining factor as to whether or not they will choose you to plan their wedding.
So, first things first, ask yourself the below questions to ensure your website content is up-to-date and your best foot is forward when virtually meeting new couples.
- Does your wedding website say you are booking weddings for the correct season? You’d be surprised how little details, like your availability for the upcoming year, get missed. You don’t want your website to say “fully booked” from last year when you have availability for the upcoming year. That will scare couples away before they even reach out to you.
- Has your pricing structure changed? Be sure your pricing is correct on your website. The last thing you want is someone purchasing a wedding planning package that doesn’t exist anymore.
- Is your “About” page clear and engaging? Can couples easily find your name, read about your wedding planning experience, and get to know a little bit about you as a planner and friend? Remember, a website visit is like a first date. How couples feel about what they see and read will determine if they call you for a second date.
- Is your wedding website optimized for mobile browsing? Mobile marketing is becoming vital as more and more people use their phones to browse the internet.
These are just some of the ways you can ensure your wedding website is ready for engagement season.
At Synergy Content Marketing, we can help you optimize your website for engagement season and beyond!
Post Fresh Content on Your Blog
Speaking of your wedding website, how is your “Blog” page? Is it filled with updated, quality content that highlights your expertise in the field and answers couples’ most frequently asked wedding questions?
If not, now is the time to start posting consistent content in the optimal format. With a strong blog on your wedding website you will…
- drive potential couples to your website via Google searches,
- save time by having couples’ most frequently asked questions answered on your blog, and
- add value to your brand—a wedding tips blog is another layer of support couples receive when working with you, as it gives them a place to go between meetings or calls; the more resources the better!
While having a strong “wedding tips blog” on your website is vital in order to stay competitive in the industry, it is often something that is pushed to the back burner. With weddings to plan, vendors to coordinate with, COVID regulations to work around, you probably feel like you don’t have the time or energy to write blog posts.
That is why we are here.
At Synergy Content Marketing, one of the things we specialize in is creating wedding tip blogs that save wedding planners time, energy, and money while adding value to their brand. Discover how we can help you get your blog engagement-season-ready today!
Be Ready to Capture Website Visitors’ Email Addresses
When a potential client visits your wedding website, do you ask for their email address? One of the best ways to encourage someone to hand over their email address is by offering something valuable in return.
You likely experience this when you shop online. When you click on a website, a pop-up appears that offers you 15% off your first order… all you have to do is enter your email address and the discount code will arrive in your inbox. This is an effective lead generation strategy for growing your email list.
Wedding planners can and should do something similar, especially during engagement season. You don’t have to offer a discount. There are a variety of ways to entice website visitors to share their email address.
And once you have the emails, there are a variety of ways you can use them. From a “Welcome” email to a campaign highlighting your services and what makes you unique, the more your brand is in front of your target audience, the more likely they will be to choose you to plan their wedding.
So, do you have a lead generation piece, an email capture tool, and a “Welcome” email ready for engagement season? If not, let us know. We are here to help!
Plan Engaging Social Media Posts Throughout Engagement Season
Starting in November, all the way through February, your social media content should be relevant to recently engaged couples who are looking for wedding inspiration, solutions, ideas, and tips. Do your social media pages offer this in compelling, aesthetically pleasing ways? If not, it’s time to start planning your engagement season editorial calendar so you have consistent content ready to post.
Develop Your Engagement Season Content Marketing Strategy Now
There’s no time to waste! Engagement season is upon us, and you need to be ready with engaging content across your website, email, and social media pages. At Synergy Content Marketing, we specialize in developing content marketing strategies for wedding planners that save you time and money. Let us do what we’re best at–developing your blog, email campaigns, and social media posts–so you can do what you’re best at–planning unforgettable weddings. Contact us today to learn more!
