HauteFêtes is a bespoke full-service wedding planning and design studio headquartered in Southern California. The lead planner, Dani Blasena, specializes in creating elegant multi-day wedding experiences and destination weddings. With clients across the US and around the globe, Dani has a broad target audience.
Blogging Case Study: Campaign Details
Synergy Content Marketing was hired to write and manage the HauteFêtes blog page for three months, and then move to a long-term agreement if results indicated success. The main goals were to increase website traffic, generate leads, and establish Dani as a thought-leader in the wedding industry.
To do this, Synergy Content Marketing proposed writing and publishing 4 blog posts per month and cross-promoting content across other marketing channels, including Instagram and Pinterest.
Blogging Case Study: Target Audience
Synergy Content Marketing effectively targeted HauteFêtes’ ideal clients: middle-to-upper class couples with a wedding budget of $1,200-2,000 per guest, with additional funds for multi-day wedding events, such as a welcome party and farewell brunch.
Blogging Case Study: Results
Within the first two months of posting 4 blog posts per month on the HauteFêtes website, all numbers were trending up:
- Increase in website traffic: 22%
- Increase in page views: 59%
- Increase in time spent on those pages: 45%
The consistency and frequency of blog posts contribute to these success factors. Additionally, each blog post is cross-promoted on Instagram and Pinterest. Because of these efforts, HauteFêtes continues to see these percentages rise.
Synergy Content Marketing has managed the HauteFêtes blog for five months as of January 2021. In the past 30 days, the HauteFêtes website has seen a 113% increase in sessions and a 100% increase in pageviews.
These increasing numbers show the importance of posting consistent, quality, SEO-optimized content on web platforms. Additionally, it is vital to cross-promote blog content across other marketing channels. All of these efforts drive website traffic, which leads to increased conversions.
There is no doubt that blog posts play a unique role in generating leads and sales, but determining a set ROI is hard to do. How a blog post influences a buyer’s journey is specific to each individual. However, what we do know is that blog posts work: they increase brand engagement, website traffic, and conversions.
For more information on how a blog can increase leads and sales, I encourage you to read Business Blogging: Your Company and The Buyer’s Journey.
