“Email marketing is dead!”
Have you heard this? With the rise of social media, many business owners believe that email is no longer the best and most effective way to reach their target audience. While social media is great for increasing brand awareness and building a community with your audience, it doesn’t replace email. In fact, email is still more effective than social media when it comes to growing your business, increasing sales, and giving your audience what they want. I know this may be hard to believe, but the email marketing statistics speak for themselves.
Email Marketing Statistics to Know
Over the past few years, email is proving to be stronger than ever.
- Email marketing produces an ROI of $42 for every dollar spent.
- Email is used by over 4 billion people worldwide (nearly half of the population).
- 60% of consumers have made a purchase via an email campaign.
- 21% of emails are opened within the first hour of being sent, making email marketing one of the fastest ways to reach your target audience.
- 86% of consumers want to receive a monthly promotional email.
- 61% of consumers want to receive a weekly promotional email.
- Nearly 62% of emails are opened on a mobile device.
- 77% of B2B companies incorporate email into their content marketing plan.
- 79% of B2B companies believe email is the best way to distribute their content.
- Email is 40x more likely to attract new customers than social platforms.
These are just a few of the hundreds of positive statistics that show not only is email marketing still alive but it is thriving. As a business owner, if you don’t already use email to reach your target audience, now is the time to restructure your content marketing strategy to include email. And here’s how to do it.
How to Use Email in Your Content Marketing Strategy
With those above statistics in mind, here are some ways you can use email to engage your audience and grow your business.
Use Email to Sell Your Products and Services
If you want to promote a new product or service to your audience, you will see more engagement and sales via email marketing than social marketing. Knowing that 60% of consumers have made a purchase via an email marketing campaign is a good reason to try it yourself. But make sure selling isn’t the only thing you do via email. Stewardship emails are also just as important. Too many sales emails will exhaust your audience and start to work against you. It’s a balancing act that pays off when done strategically. Make sure you provide value to your audience before you sell to them.
Use Email to Reach Your Customers Now
Do you have a message you want to get out to your target audience now? Use email marketing. Because 21% of emails are opened within the first hour of being sent, they are one of the fastest ways to reach your audience. Did you know that, on average, only 10% of your social media followers actually see your posts? A bit of simple math shows that email marketing is the better channel to use when you want to reach a larger number of people quickly.
Use Email to Give Your Audience What They Want
You may have backed off on sending emails to your target audience because you thought they’d find your consistent communication annoying. But these stats show this is not the case. With 86% of consumers wanting to receive a monthly promotional email and 61% wanting to receive weekly emails, you’d have to do a lot to annoy this interested audience.
If you haven’t used email to engage your audience, one of the easiest ways to start is by sending a monthly e-newsletter. At Synergy Content Marketing, we help multiple clients with their email marketing campaigns, but we never call it a newsletter externally. It is such a boring word that may actually cause people not to open the email. But when you use a catchy subject line that gets your email opened, you not only give your audience what they want but you also have a great platform to share your super awesome and relevant content. If you want help sending open-worthy emails to your audience, let’s connect.
Use Email to Grow Your Business
If you want to grow your business, there are many different strategies you can use. But one of the most effective ones is still email marketing. Email is 40 times more effective at acquiring new customers than social platforms such as Facebook and Twitter. 40 times! If you want to attract new customers, launch a product or service, or offer a promotion or sale, use email. It works.
Email Marketing is Alive and Well
There is no doubt that email marketing is alive and well. And you can start using it now to connect with, engage, and convert your target audience. Whether you have a strong email list already or are starting from scratch, that’s ok. At Synergy Content Marketing, we can help you create lead generation content to grow your email list and email campaigns to engage the list you have. Apply to work with us today, and let’s bring your email strategy to life because email marketing isn’t dead.
