2,715% Engagement Increase in 90 Days
In This Project:
- Social Media Strategy
- Content Creation, Management, and Engagement
- Instagram Reels
- Business Blogging Cross-Promotion
SOCIAL MEDIA STRATEGY OVERVIEW
Social Content that Drives Website Traffic
North Tahoe Event Center hired Synergy Content Marketing in April 2022 for social media management and blogging, specifically to craft engaging content for Instagram and Facebook and write and publish two blog posts per month. The Event Center’s primary goal is to grow engagement on socials, drive website traffic, and increase leads. Every social media post includes a captivating image or video, relevant caption, and CTA to encourage action.
INSTAGRAM TRENDS AND SOCIAL ENGAGEMENT
Using Reels to Generate Results
Effective social media marketing begins with understanding and utilizing current trends. Right now, short-form video content is “in,” which means it’s a central part of our social media strategy. Engagement and cross-promotion is also essential for growth. Our complete social media content creation, management, and engagement package for NTEC includes:
- Social strategy and content pillars
- Weekly hashtag research
- Graphic design and photo selection
- 2-4 IG reels each month
- SEO-optimized captions with CTAs
- Weekly engagement and cross-promotion
- Use of all platform features (i.e., Stories, Reels, etc.)
- Published content on a consistent schedule
CROSS-PROMOTION TO ACHIEVE BUSINESS GOALS
Creating a Cohesive Experience with Blogs
Along with creating and publishing monthly social media content, Synergy Content Marketing also writes two blog posts per month for NTEC’s website. These blog posts use SEO strategies to increase organic website traffic. Additionally, we cross-promote blog and social content to create a streamlined experience for their target audience across all platforms.
“Love the IG posts. Love the blogs. Our numbers are up 200%. Woohoo! “
