WEBSITE DESIGN & SEO MARKETING FOR THERAPISTS
Aligned Presence, Visible Practice
Launch your private therapy practice with a thoughtful online presence built to connect and convert.
Are you a newly licensed therapist preparing to launch your private practice and want a clear, aligned online presence that speaks with the same clarity, depth, and care you bring to every session?
In just one month, you’ll have a website, messaging, and content people can find online and instantly know they’ve found the therapist they’ve been looking for.
Is This You?
You’ve completed your clinical hours.
You’ve passed the test.
You’re licensed.
You’re ready to launch your private practice and take ownership of this next chapter of your career (and the way you serve your clients).
But now you’re wondering how to market yourself as a therapist that’s not under the umbrella of a group practice.
- You know you need a website.
- And that you should probably be on social media.
- You’ve heard of SEO and know it matters.
But bringing it all together takes time and energy you don’t have while supporting clients and building a practice from the ground up.
P.S. Not fully licensed yet? That’s totally okay. This package also works for therapists who are close—finishing your hours, studying for the exam, and planning to launch in the next 6 to 8 months.
Is This What You Need?
Your clients come to therapy for support, clarity, and guidance—and you deserve the same kind of support as you build your private therapy practice.
Thoughtfully built for newly licensed therapists, this package creates the online foundation your private practice needs to launch with clarity and confidence.
You’re not just getting a website, but a cohesive presence to support long-term growth.
- A clear niche and message that speaks to the right clients
- An online presence that feels aligned, credible, and true to your work
- A content marketing foundation that attracts clients
This package helps you begin with intention, so your practice can grow from a place that already feels clear and aligned.
What I Know About Marketing for Therapists
I’ve owned my content marketing company since 2019, helping small business owners tell their stories and grow their businesses. Now that I’m in grad school to become a therapist, I’ve found a meaningful intersection between both worlds—helping therapists find their voice online so they can help more people.
I understand best practices for SEO and marketing for therapists, and I also understand the legal and ethical marketing requirements you must follow. Not only will your website look pretty, sound like you, and attract clients. It’ll also align with your state’s marketing guidelines and regulations!
What To Know About This Package
- I only work with one therapist each month, so my focus is fully dedicated to launching your online presence in 30 days or less.
- To secure your spot, you’ll need to book at least one month in advance. For example, if you book by April 1, we’ll begin on May 1.
- All client projects start on the 1st of the month.
marketing for therapists: what’s included
The Six Strategies We’ll Use
Niche & Target Audience for Therapists
You want to help everyone.
But you’ll help more people when you speak directly to the ones you serve best.
Together, we’ll identify your ideal client, clarify their pain points, and define the specific support you offer so your messaging feels focused, relevant, and deeply resonant.
Includes:
- Ideal client identification
- Niche refinement
- Pain point and desire mapping
- Clear service positioning
Brand Voice & Messaging for Therapists
You are one of many therapists.
But you are also exactly the one someone has been hoping to find.
Together, we’ll shape a brand voice and messaging foundation that sounds like you—whether that’s warm and grounded, bold and unconventional, or genuine and relational.
Includes:
- Brand voice development
- Core messaging pillars
- Values and tone alignment
- Copy guidance for platform consistency
Optimized Website Copy for Therapists
You find the right words to say in a session.
But you’re not sure how to translate that same care and clarity onto a page.
Together, we’ll turn your heart for your clients into website copy that feels honest, professional, and connecting to speak directly to the clients you want to work with.
Includes:
- Ideal client identification
- Niche refinement
- Pain point and desire mapping
- Clear service positioning
Website Design for Therapists
You want to wow people.
But you don’t need a flashy website to do that.
Your website doesn’t need to be flashy to be effective. It needs to feel professional, approachable, and easy to navigate. This package includes streamlined web design for therapists with the essential pages you need to establish a credible online presence.
Includes:
- Custom foundational website design
- Home, About, Services, and Contact pages
- Clean, user-friendly layout
- Mobile-responsive design
- HIPAA-conscious, ethical, and legally informed structure
SEO for Therapists
You want to help people.
But you need people to be able to find you to do that.
Local SEO for therapists helps your website appear in search results when potential clients are actively looking for support. We’ll optimize your site so it has a stronger chance of ranking for the words, questions, and phrases your ideal clients are already searching.
Includes:
- On-page SEO optimization
- Keyword research for therapist-specific searches
- Metadata and page description optimization
- Technical SEO foundations
- Search-friendly structure and copy recommendations
Foundational Content Marketing Assets for Therapists
You are trustworthy and credible.
But you need people to get that through your content.
Once your foundation is in place, you need content that continues building trust and visibility. This package includes a set of strategic, evergreen content pieces you can use to support your website, nurture your audience, and strengthen your brand presence over time.
PINNABLE INSTAGRAM PILLAR POSTS
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Created to reflect your voice, values, and visual identity while offering content your audience will want to save and return to.
Includes:
- Content strategy
- Graphic design in your brand style/colors
- Caption writing
- Finalized, publish-ready assets
SEO OPTIMIZED SPECIALITY BLOG POSTS
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Thoughtful, helpful blog content that highlights your specialties, approach, and expertise while supporting long-term search visibility.
Includes:
- Topic strategy
- SEO optimization
- 1,000+ words each
- Finalized, publish-ready posts
INTRO VIDEO FOR SITES AND SOCIALS
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A short, welcoming video that helps potential clients get a feel for who you are before they ever reach out edited for your website, socials, and Psychology Today.
Includes:
- Script writing
- Shoot direction and tips
- Editing with captions
- Finalized, publish-ready clips
BUILT-IN VALUE
- A 1-hour session for us to get clear on your voice, messaging, niche, and audience
- Unlimited access to me for one month for any and all questions about launching and marketing your business
- One simple payment with no hidden fees, and support all the way through launch so everything feels right
- Priority booking and discounted rates for future projects as a current client
Launch Your Private Therapy Practice Online for $3,000 and Start Booking Clients Your Way
“lydia has brought tremendous growth TO my business and increased my reach to clients…”
“Lydia also writes beautifully, and I rarely have to send her edits to the copy she writes for me. But what I love most about working with her is that she is creative, runs with any topic or subject, and always matches my style. I am very grateful to have Lydia on my team, and I would recommend her to anyone!”
-Taylor, owner of Mountainside Events
Ready to launch a visible practice?
Here’s what’s next…
Schedule a free call where we’ll go over all the details, answer all your questions, check the calendar, and book your launch month!